Major events “Come to Life” with launch of new marketing campaign
Sunshine Coast Council and Visit Sunshine Coast, today (May 31) launched a new marketing campaign promoting the diverse range of major events hosted on the Sunshine Coast.
The campaign, Major Events ‘Come to Life’ on the Sunshine Coast, features television and radio ads, a 54 page major events guide with My Weekly Preview, digital and social media activation.
The joint campaign will be activated in the Sunshine Coast region, by Sunshine Coast Council and in key drive markets by Visit Sunshine Coast.
The campaign follows the successful ‘World is Coming’ marketing activation, which was a finalist in the Australian National Event Awards for best event marketing and which promoted the Sunshine Coast as Australia’s regional events capital.
At the launch Mayor Mark Jamieson highlighted the importance of major events as an economic and tourism driver for the region.