Sunshine Coast’s library service awarded prize
The global voice of the library and information profession has awarded one of the top prizes in its international marketing award to the Sunshine Coast Library Service for its creative ‘pop up’ library campaign.
Council’s Community Services Director Coralie Nichols said Sunshine Coast Libraries secured the third prize at the 2016 International Federation of Library Associations and Institutions (IFLA) BibLibre International Marketing Award thanks to the campaign which provided a fun way to engage with new audiences.
“The Award honors organisations that have implemented creative, results-oriented marketing projects or campaigns that promote the library and information services industry,” Ms Nichols said.
“The ‘pop up’ marketing campaign was created to connect with the community aged between 40 and 55 to let them know about the free access to the diverse online eLibrary resources any time of the day.”